On 6 November in Paris, Crédit Agricole was the main sponsor of an event dedicated to women's empowerment called "Who's the boss?". Drawing on Amundi's expertise, Crédit Agricole aims, through this partnership, to reduce the gap in access to investment products for women by offering educational content, shared experiences and practical resources on ETFs.
Two presentations by Amundi to support Crédit Agricole
To provide concrete and accessible insights, two key events were offered:
‘What kind of investor are you? Understanding your profile to invest with confidence’.
This interactive presentation offered concrete advice to help the women in attendance gain confidence and start investing through ETFs. It brought together French influencer @monbudgetbento (80,000 Instagram followers) and Jane-Elise Belgy, in charge of ETF Content Marketing – Retail France at Amundi.
‘Invest like a boss: the keys to taking control of your future’
This session highlighted the specific challenges faced by women in terms of wealth management and access to investment products. Kelly Massol, a French entrepreneur (170,000 followers on Instagram), shared her experience as an investor, while Marie Brière, Head of Investor Intelligence & Academic Partnerships at Amundi, provided professional insight and analysis to help participants better understand the markets and investment solutions.
Digital amplification to reach and support
Each speech will be shared on social media to ensure extended visibility and allow as many women as possible to access this educational content. The influence strategy will complement the digital strategy to reach relevant communities and encourage engagement.
