Agricole is launching its very first co-branded advertising campaign with Amundi, dedicated to the stock market.
This initiative aims to strengthen the Group's brand awareness in the investment market by promoting a serious, competitive stock market offering, especially supported by its expert Amundi.
The objective is to consolidate Crédit Agricole's position as a key player in this field.
This campaign mainly targets French people who have a traditional bank as their main bank, who already hold one or more savings or financial products (excluding Livret A saving accounts), but who have not yet taken the leap into the stock market or are seeking personalized advice.
Special attention is given to the segment of women, identified as key for this campaign.
Building on the Déon family concept, the campaign highlights the Crédit Agricole’s strength: local support combined with Amundi’s recognised expertise.
Three video spots broadcast on segmented TV, digital platforms, and YouTube, as well as in print media, billboards, and social media.
This campaign illustrates Crédit Agricole's commitment to supporting its clients with seriousness and closeness, relying on Amundi's expertise to address the challenges of investment in France.
