Earlier in January, the Italian Finfluencer Awards took place, closing the series of four awards ceremonies dedicated to finance content creators.
What is influence?
Finfluencers are a new category of influencers specialized in economic and financial content.
This new type of prescriber is becoming a leading source of information for individual investors, notably the youngest investors.
Since 2022, we have developed relationships with influencers, including partnerships aimed at educating their followers on the role of asset managers, investment management (ETFs, retirement, private assets) and the popularization of our thought leadership.
With the objective of developing awareness among this growing community of new prescribers and of sourcing the best influencers to develop partnerships, we have sponsored the Finfluencer Awards in four different countries.
The series of Finfluencer Awards
Finfluencers are creators who specialize in economic and financial content and are increasingly a trusted source of information for individual investors, especially younger audiences.
Since 2022 we have been building relationships with these creators through partnerships that educate their followers about the role of asset managers and explain investment topics such as ETFs, retirement solutions and private assets, while making our thought leadership more accessible.
To raise our profile with this growing community and identify the best partners, we sponsored the Finfluencer Awards across four countries (Germany, France, the UK, and Italy).
