For the first time, Citibank is partnering with Amundi for cross-border distribution through their retail and private banking networks in Asia, namely Hong Kong and Singapore.
To support this initiative, we have decided to launch an advertising campaign.
This campaign is designed to increase awareness and visibility of our solutions, targeting retail investors and private banking clients aged 35 to 65, as well as Citibank employees.
For the campaign, the creative assets are tailored to resonate with our target audience.
It follows a high-visibility and multi-channel strategy, such as bus shelters in key locations, Google search engine marketing, digital advertising, with social media platforms such as LinkedIn and Facebook.
The campaign directs audiences to a dedicated landing page on the Amundi website for further information on this flagship product and its benefits.
