Fund Brand 50 is an independent annual survey (Broadridge Financial Solutions) measuring asset managers’ relative attractiveness across ten brand drivers including appealing investment strategy, client-orientated thinking, innovation and solidity. Rankings are based on spontaneous perceptions of 1,200 fund selectors active in Europe, Asia Pacific (APAC) and the US.
Globally, we are the only non-US house to feature in the global top 10 Asset management brands.
We are stable and rank 5th standing out for “the quality of its product presentations. It stands out also for the sheer heft of its advertising presence.” according to a BeLux fund buyer. The house scores particularly highly on “sustainability”, “local knowledge” and “solidity”.
In Asia, we improved our global footprint (#14 vs #19 in 2022), thanks to our improved ranking in China (+26), South Korea (+7) and in Japan (+5). This reflects our commitment for the long term, through our engagement in Joint-Ventures and distribution partnerships with local players for our fund products.
On the sustainability criteria, we improved our global image confirming ESG as being a core component of our identity perception. If we increase our ranking in Europe from 5th to 2nd, the company’s ranking has jumped in the top 10 Asia (#8 vs #21 in 2022).