Embracing the new Digital Norm

The latest in our Decoding Digital series

Half of all retail investor portfolios are now being held on digital platforms and apps

But is this universal across different countries and demographic groups? And what does this mean for how you should try to reach new or inactive clients?

Our latest Decoding Digital report provides actionable insights that can help banks increase reach, and tailor their products and services to communicate with end investors in a more compelling way and ultimately build greater trust.

Based on the views of

11,000+

RETAIL INVESTORS

25

COUNTRIES

4

AGE GROUPS 20-60

Download the full report

  • 24/03/2025

    08.04 Decoding Digital Investments 2025

    6.6 MB PDF
Discover our Summer Reads Articles
  • 21/07/2025

    1. Advice-still-matters - Decoding Digital Investment - Amundi

    1.4 MB PDF
  • 21/07/2025

    2. Education and influence - Summer Reads - Amundi

    2.5 MB PDF
  • 21/07/2025

    3. Digital great leveller -Summer Reads - Amundi

    1.9 MB PDF
  • 21/07/2025

    4. ETFs in a hybrid world - Decoding Digital Investment - Amundi

    1.2 MB PDF
  • 21/07/2025

    5. Retirement - Summer Reads - Amundi

    2.2 MB PDF

Digital: the world’s new normal

Overall Amundi Digital Investor Global Index (DIGI) score by country