Half of all retail investor portfolios are now being held on digital platforms and apps.
But is this universal across different countries and demographic groups? And what does this mean for how you should try to reach new or inactive clients?
Embracing the New Digital Norm is our latest Decoding Digital report, helping you find actionable ways to increase your reach, tailor your product and support offering, make your messaging resonate in a more compelling way and build greater trust with your audience.
Retail investors
25Countries
4Age groups 20-60
Decoding Digital Investment 2025: Embracing the new digital norm
Half of all retail investor portfolios are now being held on digital platforms and apps. But is this universal across different countries and demographic groups? And what does this mean for how you should try to reach new or inactive clients?
Our research captures the behaviours and trends of almost 11,500 retail investors in 25 countries, exploring key themes of digitalization, education, advice and goals and engagement.
Our Decoding Digital report provides actionable insights that can help banks increase reach, and tailor their products and services to communicate with end investors in a more compelling way and ultimately build greater trust.
