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Embracing the new Digital Norm

The latest in our Decoding Digital series








Half of all retail investor portfolios are now being held on digital platforms and apps.


But is this universal across different countries and demographic groups? And what does this mean for how you should try to reach new or inactive clients?

Our latest Decoding Digital report provides actionable insights that can help banks increase reach, and tailor their products and services to communicate with end investors in a more compelling way and ultimately build greater trust.

Based on the views of 

11,000+ RETAIL INVESTORS
25 COUNTRIES
4 AGE GROUPS 20-60
14 April, 2025
Amundi - Decoding Digital Investments 2025 Report preview

Did you know?

Nearly 1 in 3 investors hold money on a digital platform they no longer actively use
3 in 4 retail source investment information digitally... +16% on last year
77 % of investors hold investments on digital platforms
46% of investors have a well-developed long-term financial plan. Only 26% feel on course to achieve the retirement income they will need in retirement

Digital: the world’s new normal


Overall Amundi Digital Investor Global Index (DIGI) score by country

 

Decoding - Map

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