Financial education is an important societal issue, and as a leading provider of investment solutions, we have a crucial role to play in this area. We are committed to making finance accessible by demystifying asset management and empowering individuals to take control of their financial future.
Our aim?
To simplify financial concepts and make our expertise accessible!
How do we proceed on social media?
Building on the success of its English-language Instagram account, we are expanding our social media presence with the launch of French and German versions to democratize investment and financial education.
Join us!
Follow us on Instagram, whether in English (@amundi), French (@amundi.fr) or German (@amundi.de), to keep up to date with our latest ideas and initiatives and don’t miss our daily Global Money Week quizzes on Instagram!
What about influence ?
Since 2022, we have been building relationships with Finfluencers, creators specialized in economic and financial content, through partnerships that educate their followers about the role of asset managers and explain investment topics such as ETFs, retirement solutions and private assets, while making our thought leadership more accessible.
In order to increase our visibility among this rapidly growing community and identify the best partners, we sponsored the Finfluencer Awards in four countries (Germany, France, the United Kingdom and Italy) and established partnerships as with Matthieu Steffani who hosts La Martingale, France's leading podcast dedicated to personal finance, with 400,000 monthly listeners.
