Financial education is an important societal issue.
As a leader in investment solutions, we have a role to play in this area.
This is why a little over a year ago, we launched a financial education content strategy aimed at individual investors.
This strategy was deployed in multiple forms:
- On social networks: the production of educational content on our Instagram account. Embark with us on this new educational journey and join our Instagram community!
- Creation of web platforms and mobile applications: We launched platforms dedicated to financial education, such as Amundi Investment ABC in Austria, Amundi Academy To-Go in Italy, to offer accessible and practical resources to investors.
- New content formats: The introduction of new formats, such as Behavioral Finance Spotlight, German educational videos Erklärvideos, and All About My Retirement, has enriched the educational content offering.
- Influence: Initiatives such as the partnership with Matthieu Stefani and his podcast La Martingale (link to martingale news), as well as collaborations with influencers in Japan and Hungary, make it possible to go further in supporting individual investors by relying on new prescribers of financial products.
These efforts will continue in 2025, with the ambition to continue to educate and inform investors around the world.