Following on from the campaign created for COP26 in October 2021, Amundi is launching its first TV campaign for the general public. Responsible investment has always been one of Amundi’s founding pillars. Amundi has therefore recently decided to expand its engagement, both through its savings and investment solutions and through the actions it takes with companies, via a new ESG plan, “Ambition 2025”. Amundi is taking a very unusual step in the industry, as this is the first time that a major asset manager will air a TV campaign across Europe. Amundi intends to challenge a common belief: that our investments can do nothing to counteract global warming or social inequalities.
With the launch of its first advertising spot for the general public, Amundi wants to make each saver aware that he or she can contribute to changing the world by participating in funding projects that ensure the environmental transition while preserving social cohesion.
Alain Berry –– Amundi’s Head of Communication
Entitled “Two Worlds”, the short film produced by the agency W follows a young woman as she walks through an open space of infinite dimensions, populated by disillusioned, fatalistic employees, soulless production lines and management bodies devoid of women. Then, in a dramatic reversal, our guide climbs to the ceiling and crosses through to another world that is both a mirror of the first and its opposite, and where responsible investments encourage business transformation. The ad concludes with the question: What about you? In what world do you want to invest... and invest yourself?
To discover the video